Think with Google · Technology
2020 Search Trends Animation
Created the most-viewed content of 2020 on the global Think with Google YouTube channel, reaching a massive professional audience.
From discovery to booking
To tell the incredible story of people's lives during the first year of the COVID pandemic through the lens of search trends.
"Such an engaging piece — it truly captured the human story of an extraordinary year."
Insight
Where the voyage begins
Developed a character animation that leveraged Think with Google's strong identity. Combined illustrations of life events with data visualization following Maslow's hierarchy of needs.
Idea
Engineered for elegance
Became the top-viewed piece of content from 2020 on the global Think with Google YouTube channel.
