UNICEF · Lifestyle
Turning a £1 Checkout Ask into Meaningful Action
An emotionally-driven animated campaign that helped raise over $35M over 20 years, reaching 4.5 million children with clean water and vaccines.
From discovery to booking
Starwood & UNICEF's Check Out for Children™ campaign needed a human connection. Guests often skipped the micro-donation option at hotel checkout, so the goal was to make the ask feel more personal and impactful.
"This animation gave our campaign the emotional hook it needed. It transformed a transactional ask into a genuine moment of connection."
Insight
Where the voyage begins
Developed an emotionally-driven animated explainer video. Using warm visuals and clear storytelling, the animation explained exactly what a £1 donation could achieve. Designed for hotel room TVs, check-in kiosks, and social media.
Idea
Engineered for elegance
Raised over $35M over 20 years and reached 4.5 million children with clean water and vaccines. Rolled out in over 40 countries, successfully humanizing the call-to-action and reinvigorating guest donations.
