WWF · Entertainment
Working with WWF to Save Thousands of Endangered Koalas
Achieved 600,000+ views and 60,000+ submissions, driving new tree-clearing laws to protect endangered koalas through a high-impact digital campaign.
From discovery to booking
To raise awareness of the koala crisis in South-East Queensland and NSW and strengthen laws to stop excessive tree clearing.
"Amazing!! I love it and the animation is so beautiful. Thanks again, looks awesome."
Insight
Where the voyage begins
Developed the KIMBY (Koalas In My Backyard) campaign. Crafted a 45-second launch animation and social media assets to drive petition submissions via a digital origami koala.
Idea
Engineered for elegance
Over 600,000 video views, 60,000+ KIMBYs submitted, and the introduction of new tree-clearing laws to safeguard koalas.
