Crown Casino · Luxury
Placing the Crown on Sydney's Skyline
A compelling narrative capturing the passion of creators and the building's grandeur, featuring high-end sales materials like laser-etched marble.
From discovery to booking
To bring the international scale, interior design, and ambition of One Barangaroo into focus, telling its story in a way that is easily digestible for a global audience.
"IA were great creative partners to have on our project. Very responsive and good problem-solvers, able to bring the right talent into the loop at the right time."
Insight
Where the voyage begins
Created a dynamic mini-documentary revealing the complex story of the building's creation, told by its creators. Film crew traveled to 5+ cities globally to capture authentic stories.
Idea
Engineered for elegance
A compelling narrative that reflects the passion of its creators and the building itself, featuring high-end residential sales materials including laser-etched marble.
